Not only is the mascara great (no flaking, not sticky, easy to remove but doesn't leave you looking like a raccoon halfway through the day) Eyeko has reinvented the wheel with their mascara tubes! Instead of a hard plastic tube, they use a squeeze tube (think toothpaste tube) and it's brilliant. When the mascara is running out, you can simply squeeze it up a bit to make sure you really get to use every last bit of it. Other brands really need to take notes on this. Date of experience: April 5, 2018